Advertising apparatus.



No. 878,171. PATENTED FEB. 4, 1908.

0. A. 8: 0. E. YALE. ADVERTISING APPARATUS.

APPLICATION FILED 00T.9. 1906.

3 SHEETSSHEET 1.

mines 5 e5: Invenioms Z A 6M) 4%. m CW 2 I f I I fizz $054 PATEN-TED FEB. 4, 1908.

0. A. & 0. B. YALE. ADVERTISING APPARATUS.

APPLICATION FILED OOT.9. 1906.

3 SHEETSSHBET 2.

Inveniovs Wimesses No. 878,171. PATENTBD FEB. 4;, 1908.

G. A. & G. E. YALE.

ADVERTISING APPARATUS.

APPLIOATION FILED 00T.9.1906.

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CHARLES A. YALE AND CHARLES E, YALE, OF BURLINGTON, VERMONT, ASSIGNORS TO YAL'EWYONDER CLOCK COMPANY, OF BURLINGTON, VERMONT, A CORPORATION OF VERMONT.

Specification of Letters Patent.

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Patentecl Feb. 4:, 1908.

Application filed October 9 31906. Serial No. 3383155.

- which the following is a specification.

Our invention relates to advertising apparatus, and is especially designed for use in show Windows and other conspicuous or suitable places. v

The prime object of this invention is to provide improved mechanismfor so manipulating and automatically displaying a sign,

ortrait, tablet or advertisement that it will e visible a predetermined length of time.

Another object is to provide mechanism for this purpose which will readily move heavy signs or pictures made on glass or any other desirable material in an easy and uniform manner so that each will be displayed long enough to read the sign or picture;

Another object is to provide simple mechanism for automatically rejecting. or refleeting a colored light or s ade on eachpicture or sign as it is moved or presented to the sight by ,the sign or picture moving means; v

A further object is to provide longitudinal and transverse anti-friction run-ways, whereby. heavy signs or pictures or both are readily manipulated both in a longitudinal and transverse, direction.

The foregoing and such other objects as may occur from'the ensuing description are attained by the mechanism illustrated in the accompanying drawings, in which- Figure 1. represents a plan "view of the -.0 mechanism embodying our invention, each of; the longitudinal top rails of the frame being shown as partly broken away to illustrate the longitudinal run-ways. Fig. 2 is a side elevation of'the apparatus showing the 5 framework broken away in parts. Fig. 3 is a detail view of the 'mechanism employed for moving the the colored glasses or reflecting ,surfaces.. Fig. 4 is an inverted detail plan view of a portion of the apparatus, and Fig. 5

0 'is a detail view of the means employed for locking the sliding or reciprocating rods.

The main wheel A is secured to the upper end of the driving shaft B, the latter being mounted'vertieally in the framework and adapted to be revolved by any desirable means, preferably by an electric motor, not

shown in the drawings.

The framework ofthe apparatus may be made of any suitable material, preferably of metal and being substantially rectangular in shape or contour, it comprises namely, four upright posts or standards 1, one at each corner, upper and lower longitudinal beams 2, a central longitudinal tie or strengthening beam 3, and transverse beams 3.

-As will be seen by reference to Fig. 1, the

two lower longitudinal beams and the transverse beams oare channeled or recessed to receive anti-friction rollers b, to form an antifriction surface for the sign, pictures or cards, whereby those made of heavy material may be readily moved in both a longitudinal and transverse direction.

A number of teeth 4 are formed on the periphery of the-wheel A, said teeth extendmg onlyfpartially around said wheel. Slid ing rackare 5 are arranged opposite each other andare eachconnected to or formed with a guide frame 6 formed with dependin" members 7 at each side and end thereof, sai members carrying rollers 8 mounted so as to roll or move back and forth on the rods 9 secured to the frame at each side thereof. The rack-bars 5 are at all times arranged and located opposite each other (as shown in Fig. 1)'as the guide frame 6 to which said rack-bars are connected is rigidly held intact v l at the inner end. of each of the reciprocating or sliding rods 13, said rods being designed to actuate pusher-arms 14, said arms being formed with bosses 15, fixed 'to vertical shafts 16, 'mounted one at each diagonally opposite corner of the frame. The shafts 16 are rocked or vibrated by means of levers or arms 17, one. end of each of which is provided with a downward projected portion 18 pivotally secured to the end portion of the rods 13. Each of the pusher-arms 14; is pro vide d with. adjustable fingers or pusher-pins end or ion of each of sai a 1'0 er and said rod is provided with a re-' 18*, adapted to move in and out of the frame.

Each :of; the rods 13, is mounted in and guided, by pro'ections 19, secured to. the

1 centraLlongitu al beam of the framefand a portion of each rod is surrounded with a spiral 5 ring 20, and a stop 21. At the inner rods 13 is secured cess c, the latter being'designed to receive a locking pawl 22 pivotally secured to beam 3 and provided 'with a coiled s ring 23, adapted to retain the locking paw within said recess 0' until it is automatically released.

As will be seen by reference to Figs. 4 and 5 of the drawings, the underside of the main wheel is provided with a cam 24, adjustably mounted in a slot in said wheel by a set screw 24 and said cam as the main wheel A is revolved, will at the proper time, contact with and depress the-outer end of the pawl 22 thus releasing said pawl from the recess 0.

The automatically operated mechanism for projectin or reflecting a colored light or sha e on eac sign or picture at the proper time will now be described. Projecting from the front of and rigidly secured to the upper longitudinal beam of the frame are provided three rigid extensions or supports 26, the central one of which carries a shaft '27, and to each end of said shaft is secured a disk 28 to which is suitably fastened near the periphery thereof, aseries of sockets 28 of any desirable construction each socket adapted to receive and retain one end of a" colored piece of glass 29. Opposite each disk 28 and at a suitable distance therefrom is a similar disk provided with sockets to receive the other end of the colored piece of glass. These pieces, of glass are so arranged as to form a space within which is placed an incandescent light (shown by dotted lines in Fig. 1) connected with any suitable source of electricity.

Connected to or supported by the frame at the central portion thereof, is an upright shaft 30, provided at its lower end with an arm 31 and at its upper end with an arm 32 a; projection 37 on one of the members of the guide frame 6, whereby through the operation of the mechanismshown in Fig. 3, the colored lights are successively rotated and .the sliding or rolling movements.

adapted to be reflected on the face of the picture or sign as it is being displayed.

. Two series of pictures, advertising signs or cards 40 are placed within the frame in position end to end on the transverse antifriction run-ways above the wheel A, and the pictures or signs are actuatedto slide or roll along the longitudinal runways from right to' left to be brought into view serially one after the other at the front of the frame at the left hand side.

Referring to Fig. 1, the mechanism moves one picture-toward the right in front along the front longitudinal runway, and while that picture is being viewed, one picture at the back of the right hand column is moved toward the left along the rear longitudinal runway, and so on alternately. The ad ustable pusherpins 18 carried by the pus er-arms 14 are designed to push the right hand column su orted on the transverse runways toward t e )ack and the left hand column toward the front, alternately, and at intervals between By this action the number of'pictures in each column may be equalized, and each presented to View in serial order.

Referring to the mechanism for moving or sliding the pictures, it will be seen that each of the guide frames 6, are provided with an upright 40 to the upper portion of which is fixed a pin or bar 41 partially surrounded by a coiled s ring 42, one end of the latter being connecte to said upright and the other end to a bar or finger-plate 43 pivotally secured to said pin 41, said bar being adapted to spring into a position to engage the end frame of -a picture or sign to slide it toward the opposite end of the frame.

, The operation of the apparatus may be described as follows: As the Wheel A is rotated in the direction of the arrow in Fig. 1, the rack bars 5 and uide frames 6 are carried toward the right 1n said figure, and the upright 40 and bar or plate 43 move a picture along the front longitudinal anti-friction runway from left to right, the pusher-arms 14 and pusher-pins carried thereby being swung outward until the picture has completed its movement," and then returning to the original position push the right hand column of pictures to the, rear. At the same time the front picture is being moved from left to right in the frame by the front upright bar, the rear upright bar is being moved along the rear longitudinal runway from the left to the right hand and caused to assume such position as will move the rear picture inthe right hand column from right to left, when the shifting mechanism is moved in the last named'dir'ection, since both the longitudinally moving or shifting mechanism and the pushing means at the front and rear of the apparatus are substantially the same in construction and operation. As the wheel A revolves the cam 12 secured -to the underside thereof contacts with the rollers c forcing the rods 13 outward which in turn causes the pusher-arms 14 to move inward. The outward movement of the rod causes the coiled sprin 20 to be compressed and when the recess 0 registers with the locking pawl I 22, said pawl will-engage the said recess thus locking the rod 13 until the cam 24 secured to the underside of the wheel A depresses the outer end of said pawl thereby disengaging the rod 13 and permitting the spring 20 to force the rod inwardwhich movement in turn forces the pusher-arms outward.

It will be understood that the'colored light displaying mechanism'is automaticall'yoperated and caused to make a step by step movement by reason of the projection 37 on one of the members of the guide frame 6, said. projection engaging with the arm 31 on the lower end of the shaft 30, whereby different colored lights or 'shadesare displayed on the front or face of the picture or sign.

From the foregoing description it will be obvious that all the pictures in both columns are successively displayed in rotation. It will also be noted that each picture is moved in four different directions in its cycle, of

movement,

Various changes in the detail construction of our inventionmay be resorted to without departing from-the spirit or scope of the invention as defined in the appended claims.

Having thus described. our invention what we claim and desire to secure by Letters Patout is:

1. An apparatus of the character described, comprising a frame, a wheel, reciprocating mechanism carried by said frame and operated by said wheel, pusher-arms supported by the frame, and mechanism socured to the said frame engaging the reciprocating mechanism and operated thereby for displaying different colored lights.

2. An advertising apparatus including a frame, a wheel, reci rocating mechanism operated by said whee, upright pusher-bars carried by said reciprocating mechanism, pusher-arms carried by the frame,. sliding rods adapted to operate the pusher-arms, and means carried by the frame and said wheel for locking and unlocking said sliding rods.

3. An apparatus of the 'character described comprising a frame, a wheel, racks operated by said wheel'and caused to travel in unison, pusher-arms, and sliding .rods for rocking the pusher-arms back and forth.

4. An apparatus of the character described comprising a frame, a wheel, mech- .anism reciprocate-d by said wheel, a camsecured to the wheel, sliding rods operated by said cam, and means for locking and unlocking said sliding rods.

5. An apparatus of the character described, including a frame, a wheel, reciprocating mechanism supported by said frame and operated by said wheel, and means engaging with said reci rocating mechanism and operated thereby for displaying a difiere ent' colored light or shade atintervals.

6. An apparatus of the character described, including a frame, a wheel, reciprocating mechanism operated by the wheel, pusher arms provided with adjustable pusher-pins and sliding rods operated by said wheel, said rods being adapted to operate the pusher-arms.

7. An apparatus of the character described including a frame, a wheel, reci rocating mechanism operated by said wheeffor moving a picture or sign back and forth, a

cam secured to said wheel, pusher-arms, and sliding rods operated by said cam, each of said rods being connected at its outer end to an arm adapted to operate the pusher-arms.

8. An apparatus of the character described, including a frame, a wheel, reciprocating mechanism operated by said wheel, shdmg rods, acam carried by the wheel for moving said rods, locking means for the rods,

and a cam secured to said wheel for unlocking said locking means.

9. An apparatus of the characterdescribed, comprising a frame, a wheel, reciprocating mechanism operated by the wheel,

said reciprocating mec ianism having an upright, a hinged pusher-bar secured to said upright, pusher-arms carried by the frame, sliding rods adapted to operate said pusherarms, and means carried by the reci rocating mechanism for operating a light displaying mechanism.

10. An apparatus of the character described comprising a frame, means for causing mechanism to be reciprocated on said 1 frame, reciprocating mechanism carrying upright pusher-bars, pusher-arms, sliding rods for operating said usher-arms, and means for locking and unloe ing said rods.

H. An ap aratus of the character described including a frame, longitudinal and transverse anti-friction runways secured to the frame, reciprocating mechanism carried by said frame, and means for moving said reciprocating mechanism.

12. An ap aratus of the character described incluring a frame, longitudinal and transverse runways, a driven-Wheel, slidin rods, means for locking and unlocking said rods, and .means secured to said Wh'eelfor operating the rods. I

13. In an advertising apparatus, a frame,

a gear wheel, reciprocating mechanismoperated by said. whee a light displaying device,

&

'lated gear, rack bars move sliding rods, means for locking the rods, a provided with series of anti-friction rollers,

cam for unlocking the sliding rods, pusher substantially as described.

arms connected to and operated by said rods,

and a projection on the reciprocating mechanism engaging With and operating said displayin devlce. I

14. n an advertising a paratus, a muti 5 thereby, reciprocatin rods a cam for reciprocating the rods, and ongitudinal and transverse runways supported by the frame said runways being oHARLEs'A. YALE. CHARLES E. YALE.

- Witnesses to si nature of Qharles A; Yale:

, MAY G. I ALTERS',

Mrs. H. BLAC'KWOOD.

Witnesses to signature of Charles E. Yale: 

